ABOUT. 

Reflection of two women in a city street window, one taking a photo, both wearing sunglasses and fashionable clothing. Premium UGC for brands

PURR is a boutique creative and consulting agency, founded by Madison Woolley and Kaitlyn Rodriguez.

Born from a love for social media, branding, and content that makes an impact, we merge industry expertise with a first hand understanding of digital culture.

With experience across the talent, brand, and agency sides, we bring a 360° approach to social strategy, content creation, and influencer marketing, blending fashion-forward creative with results-driven thinking.

Whether it’s producing scroll-stopping content, refining brand positioning, building your personal brand or executing strategic partnerships, PURR is where creativity meets strategy - with results that speak for themselves.

A woman in a long black dress and high heels walking in an empty room with a textured wall and bare window.

What sets purr apart?

Madison’s 7+ years as a leading content creator and founder of bridal fashion label 23rd & Madison have shaped her expertise in branding, creative direction, content creation and community building.

Kaitlyn’s background in influencer management and campaign execution brings a strategic lens to every project. Also a content creator and creative strategist, she knows how to translate brand vision into content that connects and performs.

Together, we give brands access to creativity, influence and industry knowledge they wouldn’t typically have in-house.

Our work spans luxury beauty, fashion, bridal and high-end hospitality, with experience behind campaigns for some of the most recognisable names in the space. At PURR, we create content that feels aspirational yet authentic, strategic yet effortless.

THE WOMEN BEHIND PURR.

A black-and-white photograph of a young woman with shoulder-length blonde hair, making a playful, slightly annoyed facial expression, wearing a strapless top, on a printed profile card that includes her name Madision Woolley, role as co-founder and creative director, favorite city NYC, and a note about her after-hours spot.

After years in front of the camera growing my personal brand and building my fashion label from the ground up, I understand the power of visual storytelling. True impact lives in the details. The mood, the emotion and the feeling behind every frame. My passion lies in creating content that invites the audience into a brand’s world and leaves a lasting impression.

Whether I am producing a campaign, consulting on personal branding or capturing a single moment, I lead with vision, intention and an unwavering commitment to elevated content.

My goal is simple. To create visuals that perform as beautifully as they look.

A black and white Instagram-style profile sheet with details and a photo of a woman with long hair, dark lipstick, and a confident expression, wearing a dark top.

My work, from managing campaigns for leading talent to creating content myself, has given me a 360-degree perspective on what it really takes to build a brand that resonates.

What excites me most is combining my experience from different aspects of the industry to provide clients with the rounded insight they need to thrive in the digital space.

At PURR, my goal is to bring that insight to every client, combining strategic thinking with creative impact to create something that feels not only beautiful but truly aligned.